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Coach Certification Program

A program that will guide you into a higher realm of life;
A program that will enable you to truly listen to your inner voice;
A program that will inspire you in leading your team to accomplish the dream goal

Professional and Authoritative Instruction
Scientifically designed, combining the essence of international training and coaching experts’ knowledge. Led by the world-renowned trainers;
Approved by ICF (International Coach Federation) and awards the most prestigious professional certification upon completion.

Method of teaching
An interactive and participatory curriculum, with plenty of exercises, tutor demonstrations, dialogues with experts, and real play.

Course Objective: To Train Professionals
Help participants to master the most advanced coaching technology in a systematic and professional way, thus making a difference to their life and team;
Train participants to become the professional coaches according to ICF standards.

Concept of the course:focus on the core of the coaching techniques

--Each attendee will already possess all the resources he/she needs for achieving his/her goals.  He/she needs only to activate these resources at a proper time and in the proper environment;


--We all have infinite possibilities;


--Energy level varies with attitude.  When you focus on goals, you gain energy; when you focus on obstacles, you lose energy.

Course value: Make a difference in your life and team;

After attending the Coaching, you will achieve the following:

For individual, not matter what (which) life status you are in right now, you will
● View the world from a higher, broader perspective and become relaxed and happy;
● Explore and find the infinite potentials within yourself;
● Master the best way of achieving your life and career goals.

For the enterprise, our result-oriented coaching can help you:
● Learn how to overcome barriers and achieve goals;
● Know how to motivate a team to become more effective;
● Explore the ways that would inspire the team of delivering its best performance.

For the professional coach, you will
● Master the coaching skills that will enable you to achieve quick breakthroughs, and master the efficient-coaching tools, thereby helping others and teams in a systematic and professional way of self-exploration and self-development;
● Keep up with the updated international standards, trends, and code of conduct in the coaching industry;
● Learn the highest-level international coaching curriculum from the world’s experts, who will teach you how to develop your coaching career.

What is coaching?
Coaching has been applied in enterprise management and human development since it was accidentally invented by an American tennis coach, Timothy Gallwey, 30 years ago.    It was developed and applied in the field of enterprise management and psychology and has now evolved into an important corporate management and individual development tool around the world.   

In the 1970s, when Gallwey was coaching tennis players, he noticed: “As long as I let players focus their attention on the tennis instead of demonstrating skills to them, they will make progress faster than those taught in the traditional way of focusing on skills or theories.”  Through repeated experiments, Gallwey tasted the traditional way of Coaching tennis, which was for the coach to demonstrate, the trainees to imitate, and the coach to correct.  Many trainees focused on whether their movements were right, and were disoriented when the ball 

came. But when the coach did not demonstrate, merely requiring trainees to focus on the tennis ball, the trainees cared more about the perfect statue.  Meanwhile, the coach did not set specific rules for ball serving, instead he asked questions like: “How can you adjust your body to catch the incoming ball?”  As the trainees focus on the ball rather than the moves, they automatically adjusted their action to catch the ball.  He discovered that tennis trainees’ confidence and performance dropped when the coach spotted the trainee’s mistakes and tried to correct them.  When the trainees were relaxed from their mind, they felt better and their performance improved, then they corrected their mistakes automatically and unconsciously, and therefore, they mastered the essential technique of playing tennis.

Gallwey’s discovery was rapidly adopted by companies such as AT&T and IBM in their corporate management and evolved into a systematic and pragmatic teaching discipline, called coaching.  The coaching practitioners believe everybody possesses the talent and resources that he or she needs to achieve his or her goals, and the coach just needs to observe and raise open-ended questions to the coachee and to let the coachee grasp their direction and gain the strength to accomplish goals.

With 30 years of development, coaching has been widely adopted in various fields such as corporate management, leadership development, education, personal development, career development, health and fitness.  It has been proven to be very effective.   

Currently, there are many coach association and accreditation institutions in the world, like ICF.  Many coaching and abundant coaching skills and successful cases have been accumulated over the years, which are now widely applied by the world’s top 500 enterprises.   

Coaching focuses on coachee’s goals and directions. Coaching helps coachee to listen to his/her inner voices and to strengthen his/her inner resources, enabling him/her to gather the energy and find the path to accomplish his/her goals

Coach Certification Program
China’s coaching has rapidly grown since Shanghai Professional Effectiveness Management Institute introduced the first ICF-authorized coach certification program in 2005.  Over 10 years development has brought the program to a high standard closer to needs of local organizations. The current program is designed by Miss Jan Elfline, who is a world famous coach from the United States. And the program is taught by various trainers who are highly qualified and officially approved. For years, the program has developed a great pool of excellent coaches in China, who have helped many people to advance their careers to a higher stage or to achieve their personal goals.
The course has been recognized and approved as Coach Training Program by ICF (International Coach Federation), which is the largest professional coaching organization.  The course contains all credit hours required by ICF for becoming a professional coach at all levels, or it can be used to satisfy a credit-hour requirement for ICF credentialed. 

The following two courses have been developed specially for the Chinese market:
20-Day Professional coach certification course (bilingual)
10-Day Professional coach certification course (Chinese)

20-Day Professional coach certification course(bilingual)
This course will be led by world-class trainers and will provide the 130.5 credit hours required for PCC (Professional Certificate Coach) cedentialed .

1) Course to be led by the experienced world-class trainers..
2) Course has been designed in a professional and comprehensive way. It offers intensive and systematic coaching modules to ensure trainees to master the technique.

Targeted audience:
1) Business decision-makers: board of directors, general managers
2) Human resources manager and training development managers
3) Professionals: professional coach, professional trainer, corporate consultant, psychological therapist, educator, medical and legal professionals;
4) High-level personnel from various industries who would like to develop their leadership, to overcome career obstacles, or to pursue excellent performance and work-life balance. 

10-Day professional coach certification course( Chinese)
This program will be led by senior ICF-accredited trainers and will provide 60 credit hours, which could be used for ICF ACC credentialed.



1) The course will be led by experienced senior ICF-certified trainers and will emphasize practical applications ;
2) The trainer will focus on the core coaching skills required by ICF and emerge with the Chinese culture. The course is conducted in Chinese. The coach will explain the core elements of coaching in a simple and direct style, enabling trainees to master the essential skills of the advanced international coaching.


Targeted audience:

1) Mid-level and senior-level managers; 
2) Human resources and training development managers;
3) High level personnel who would like to learn and master the coaching skills in a systematical way.

The 20 Day certification program is divided into three modules:
Module 1: The training of core skills for being a professional coach
Module 2: The application of coaching and the extension of coaching
Module 3: The integration of coaching and work-life balance 
Appendix: Standards for ICF Professional Certified Coaching 

Module 1: The training of core skills for being a professional coach
This module will concentrate on the core skills designated by ICF. Trainers will teach the course through classroom exercises, case studies, and step-by-step explanations.  This will enable the trainees to master the basic coaching techniques. This module includes content that is mandatory for ICF approval.

1) Basic information of coaching:
● Coach is the compass and map
● Coach must follow the principle of integrity and confidentiality
● Assessment of your current state
● The comprehension levels and coaching techniques


2) Day 1: Cultivate curiosity

● The technique and art of coaching
● Cultivate your tremendous curiosity
● Clarify goals and create road-map for your life
● Explore your personal growth path via work/life balance
● Elements you need to become an excellent coach: confidence and competence
● Thought-provoking questions that will reveal your strengths

3) Day 2: Values and coaching
● Coach’s inner mind and accomplishments
● Integration of values and actions
● Inspire your dream life through coaching
● Discover your life’s major tasks by studying wheel diagram

4) Day 3: Results of coaching
● Establishment of coaching relations
● Relationship of trust
● The goal and mind-map of the coaching
● The current state
● Results and Targets
● Explore the inner resources
● Explore the external resources
● Create an action plan
● Review on action lists

5) Day 4: Cultivate the desire for action
● Examine your action plan
● Commitment and responsibility
● Feedback

Listening and Speaking
6) Day 5: Power of language
● Inner dialogue
● Connect and detach
● Language of faith
● The comprehension level of language
● Limitation associated with fallacy of composition
● Extend possibility
● Tense vocabulary

7) Day 6: Life story and the application of a new model
● Appearance from the heart
● Timeline of life
● Rewrite story and accumulate positive energy

8)Day 7: Life and choice

Module 2: Upgrade in coaching skill and application of coaching work life balabce
The Integration module 1+2,uplife of core competencies and applicatiins of coaching in organization.
It will teach trainees to master various coaching tools and methods, therefore to open up their own wisdom sources through inner improvement.  The course will also allow trainees to learn from a flexible and detailed manner. By training their intuition, sense and faith, the course will enable trainees to attain more powerful coaching results.

8) Day 8: Life Strategy
● The decision-making strategy: the principle of priority
● The motivation strategy: read one’s mind
● Imitating the best
● The original model and motivations

The body sensation
10) Day 9: Mind and body
● Sensation and realization
● The truth in your body
● Inner status and your world

11) Day 10: Feelings and coaching
● Use of fear
● Loss of awareness ability

12) Day 11: Flexible coaching
● Mild languages
● Smart art of words
● Steps of ratiocination
● Use of intuition

13) Day 12: Use of belief
● Language of belief
● Create positive belief
● Changing belief in line with passing time
● Evaluation of belief

14) Day 13: create vision
● Focus on imagination
● The wonders of time
● Systematic thinking

Module 3: Uplife of core competencies and application of coaching in organization.
This module, conducted in a one-on-one or group setting, emphasizes on enabling trainees to practice coaching and to integrate the coaching effects with system and their own identities.  Each section will focus on the integration of self and environment, coaching tools, and internal & external resources.  It will also teach trainees how to use coaching to inspire talents, extend possibilities, overcome obstacles, achieve goals, and gain development. This module provides the  core skills for team coaching. The lecture will use many practices and case studies to train trainees, so that they can use coaching to conduct in-depth exploration.

Visual application
15) Day 14: Visualization that breaks limitation of thinking (Perspective)
● Self-inspection--masquerade
● Utilize time
● Exploit of money
● Utilize money
● Utilize energy
● Invest and harvest

16) Day 15: Clear the disturbance (Interference)
● Investment of energy
● Cope with delay
● Explore timeline
● Negative friends and disturbance
● Focus and energy

17) Day 16: Integration
● How to integrate  
● Turning-point and adjustment in life
● Imagination, sensation and creation
● Integration of resources in a cellular structure

18) Day 17: Identity
● Assessment of your own identity
● Cultivate and create your own style
● Explore worship
● Exploitation of inner evil
● Evil cartoon

19) Day 18: Evaluation (Assessment)
● Evaluation of the past and the future
● Establish life benchmarks
● Evaluation of core capabilities
● Integration of your quality, talent and capability

20) Day 19: Innocence (Not Knowing)
● Confirm innocence
● Dance in the moment
● The moment and infinite possibilities

21) Day 20: Sustained and gradual (Ongoing & Incremental)
● Accumulation and breakthrough
● Step-by-step change
● Let go of sufferings
● Your life philosophy
● Career talent and mission

Appendix: The International Coach Federation (ICF)’s standard for the coach profession
This section will introduce ICF’s standards for the coaching profession, including core professional capability, evaluation standards and methods, ethic code for ICF professional coaches, and ICF’s certification method and standard for ACC, PCC and MCC.

The 10-day course provides the 60 training hours that fulfill ICF certification through the ICF ACSTH pathway. 



You Will Learn:

International standards, practices, and ethics in the field of coaching

How to create the designed alliance and coach-client contracts

Coach specific tools and skills

Typical coaching issues that clients bring to the coaching relationship

Helping clients set useful and achievable goals

Dealing with clients' barriers to achieving what they want.

Helping clients make sound decisions, set meaningful criteria, prioritize and move into action

Helping clients to identify and change limiting beliefs

Directionalizing a coaching conversation

Providing clients with structure and support

Delivering meaning feedback and encouragement

Establishing a coaching specialty

Marketing a coaching practice